There is a certain excitement when it comes to creating something, especially when it is something for your own company. There is a certain level of ownership that is sometimes lost when you are working for a customer. I am not saying that the work you do for customers is somehow less important or not as good but there is just that “it is all about us” when you are making something that you have complete control over.

It is kinda like we are a lawyer and when it comes to being prosecuted, it is a really big deal when a lawyer tells you what they think is the best course of action when you are being sued or being tried for murder or some other serious crime. At Brainfood we are like a lawyer but in regards of technology, and for the most part clients are really into the concept of understanding that we know what we are talking about and are for the most part really good at following what we have to say even if sometimes they want to go another direction.

More and more however technology and business are getting interconnected at such an intricate level that there we are beginning to learn more and more about the business side of the equation. This perspective is unique and requires time and understanding to get the nuances of this process down. The problem occurs here. A customer has an idea of what they want to do and it is important to them, as much as you try to make our input a part of their idea, sometimes you can hit a crossroads and you have to politely make them aware that the idea or direction they want to use is not really the best way to go.

The silver lining comes when you start to notice these issues and work out ways around them even if your customer is unwilling to. These work arounds are coming in handy with our very own mobile application we are developing in house.  The app is simple and easy to use. It is hopefully coming out in the next few weeks and developed completely in house. I am pretty excited to see it come together. We are doing it in our spare time, and that has moved the project a little slower than I had hoped.

The great thing is, we have to only explain ideas to each other, there is very little fear of others not getting it, or wanting to do something impractical. I really do hope this launches and makes it big, not huge, but big, just something good enough to start creating more projects that we have 100% control over, that can get us on a path of creating to just create, with our own vision, not just filling in the blanks for others.